How TIME and Statista Determined the Best Employers of 2025

TIME, in partnership with Statista, the leading global provider of market and consumer data and rankings, has published the first annual “Best Employers” ranking. Employers can help shape the workforce in a country. However, employee workplace satisfaction not only impacts company culture, but can influence productivity, innovation, profitability, and industry reputation. Here’s how the winners were selected. Methodology The research project “Best Employers of 2025” was based on surveys conducted using several online access panels to guarantee a representative sample of employees across each country, starting with Brazil, India, and Australia. In Australia, 200,000 employer evaluations were conducted for companies from all sectors employing at least 200 people in the country. In India, more than 800,000 employer evaluations were conducted from companies employing at least 800 people in the country. In Brazil, more than 500,000 employer evaluations were conducted from companies employing at least 500 people in the country. Participants were asked, through an open-ended question with an auto-complete function, to name their current employer. This method ensures neutrality and prevents companies from influencing the selection of respondents. Employers were scored based on a combination of two types of evaluations: employees’ willingness to recommend their own employer (direct score) and their willingness to recommend other employers in the same industry (indirect perception score).   For the direct score, respondents were asked to rate their willingness to recommend their employer to friends and family. The responses were graded on a scale from 0 to 10, where 0 means “I wouldn’t recommend my employer under any circumstances” and 10 means “I would definitely recommend my employer”.  For the indirect score, employees were asked about their willingness to recommend other employers within their industry. Respondents were shown an industry list of employers and asked to give an opinion on those that stood out, either positively or negatively (Response options: “would recommend”, “would not recommend”, “no opinion”) Additionally, an open-ended question allowed respondents to name other employers.  Greater weight is given to direct recommendations, as they provide the strongest reflection of employee satisfaction.  This ranking reflects not only how employees view their own workplace but also how companies are perceived across their sector, creating a balanced and independent view of the top employers. See the full lists here.