TIME 3.0: Three Years of Transformation Toward the Best Version of TIME

TIME Chief Executive Officer Jessica Sibley shared the following memo with staff on Thursday, highlighting growth in 2025, marked by 22% advertising gains and expansion across digital and events. Team, Three years ago, I joined TIME with a clear purpose: to honor, extend, and revitalize a brand built on more than a century of trusted journalism. The challenges then—and now—were real: declining print advertising, shifting audience behavior, and rapid technological change. We chose to confront them head-on through transformation. With TIME 3.0, we committed to stabilizing the business, modernizing our model, and building a future-ready enterprise. Every major decision since has been guided by that strategy. Today, TIME is no longer a legacy, print-reliant organization. We are a diversified, B2B revenue-focused media company built on integrated partnerships and powered by a global, modern newsroom. And we are seeing results. As we close 2025, I want to highlight what we’ve accomplished this year and since 2022 and share how we’ll continue building the very best version of TIME. Trusted Journalism Trusted journalism remains the foundation of our growth. In 2025, TIME published more than 70 cover stories and delivered agenda-setting interviews with leaders across politics, technology, culture, and global affairs—including U.S. President Donald Trump (TIME’s fifth on-the-record interview with him since April 2024), Italian Prime Minister Giorgia Meloni, Ukrainian President Volodymyr Zelensky, New York City Mayor-elect Zohran Mamdani, Google DeepMind Co-founder and CEO Demis Hassabis, musicians Bad Bunny and Bruce Springsteen, creator Kai Cenat, Meghan, Duchess of Sussex, and more. TIME’s photojournalism continued to illuminate critical global issues, from Sudan to Afghanistan to the Venezuelan diaspora. We expanded our editorial tentpoles from eight in 2022 to eighteen in 2025, adding Longevity, Philanthropy, and Creators. TIME and TIME for Kids strengthened our connection to the next generation. We introduced Girls of the Year and continued to grow Kid of the Year and Service Stars. Our audience is now the largest and youngest in TIME’s history: more than 120 million people globally, nearly half under 35. Newsletter subscribers reached 1.9 million; our social footprint grew to 58 million with 17% higher engagement year-over-year. In 2026, we will launch new verticals and storytelling formats that deepen our coverage and extend TIME’s reach worldwide. Revenue Recalibration and Growth Since 2022, we have fundamentally reshaped our business model. Revenue mix: Events and digital are projected to reach half of TIME’s revenue by 2026—up from 28% in 2023. These growth engines have increased 52% since 2022, offsetting print declines and positioning us for sustained expansion. B2B growth: In 2025, advertising revenue grew 22% year-over-year—our strongest result yet—following significant, double-digit gains in 2023 and 2024, driven by deeper, integrated partnerships. Events as a growth engine: Our events have become one of TIME’s most powerful growth engines—harnessing our unparalleled power to convene, building community, elevating our live journalism, and driving meaningful business results, with 91% of 2025 event partners also investing across other TIME platforms, demonstrating the strength of our integrated approach. We expanded from 11 events in 2022 to 37 this year, featuring 215+ speakers and welcoming 5,400 attendees and 33 new brand partners. Digital revenue: YTD direct sold digital revenue grew 41% YoY with paid social revenue growing 119%, supported by new branded products and next-generation ad formats such as Executive Spotlight, TIME Live Amplify, and AI Personas. Strategic partnerships: We strengthened recurring partnerships, including Statista and our accolades programs, and will expand into innovation, gaming, prediction markets and commerce in 2026. We also made disciplined decisions to strengthen our financial foundation, realign our portfolio, execute critical cost management, and optimize our hybrid work model. Four of the last five quarters, we delivered strong performance and were self-funded, demonstrating the resilience of our model. In 2026, we will continue accelerating growth across digital, events, and partnerships to reduce reliance on print and invest strategically in TIME’s long-term stability. Global Expansion TIME’s global footprint has grown significantly. This year we launched TIME France and TIME Africa, expanding our local-language journalism and partnerships. We grew our live journalism and events globally—from Abu Dhabi to Dubai, Davos, Cannes, Rio, Los Angeles, New York, and San Francisco. In 2026, we will expand licensing partnerships and bring our franchises and events to new regions, reinforcing TIME as a truly global media brand. AI Innovation TIME is now recognized as a media leader in responsible AI.  This month, we launched the TIME AI Agent with Scale AI, giving readers personalized access to our archives and deepening engagement with our journalism. This builds on prior innovations such as the AI toolbar for Person of the Year and our generative-AI Audio Brief. Since 2022, we’ve built more than a dozen AI partnerships—including with OpenAI, Perplexity, ScalePost, Mobian, ProRata AI, and Tollbit—expanding discovery, audience reach, monetization, and internal tools. In the year ahead, we’ll deepen these partnerships, enhance TIME AI, and develop new tools that strengthen trust, accuracy, and discovery. TIME Studios and Branded Content TIME Studios continues to be a critical pillar of our storytelling strategy. In 2025, TIME Studios earned its seventh Emmy Award for Frida, received five Sports Emmy nominations for The Lionheart, and released Untold: The Fall of Favre on Netflix. We expanded premium branded content with partners including Toyota, LEGO, Fortescue, PepsiCo, the Project Management Institute, Jaguar Land Rover, Marvel, and P&G. Looking ahead, we will continue growing TIME Studios through new partnerships, creative excellence, and deeper collaboration across the organization. 2026 Priorities TIME enters 2026 with a diversified business, a growing global footprint, and a modern operational foundation. Our priorities in the year ahead include:  Accelerate B2B revenue growth across events, digital, strategic partnerships, and TIME Studios. Expand TIME’s Global Footprint through new licensing partnerships and regional extensions of industry leading franchises. Continue to lead our innovation in AI to deepen audience engagement, strengthen monetization, and operationalize internal tools. Mitigate the risk by reducing reliance on legacy print through disciplined investment in highest-growth verticals, while maintaining vigilant cost management. Building the Best Version of TIME Thank you for the commitment you bring to TIME every day. In just three years, we have transformed TIME into a modern media company, one that is innovative, resilient, and positioned for sustained growth. Our mission remains unchanged: to tell the stories of the people shaping our world and to uphold the integrity that has defined TIME for more than a century. What has evolved is our strategy for building and sustaining that mission for the future. The road ahead will demand focus, creativity, and discipline. I am confident that we will continue to rise to the challenge together. The best version of TIME is still ahead. Wishing you and your loved ones a restful Thanksgiving. Best, Jess